Who am I
My vision
I see a free world extremely clear through my lens and through my company I will change the world and peoples perception of it. We are corraled into cubicles and taught to comply by those "above us." I plan to flip the script. I want to show people there is a life to be lived outside of what is seen as "Normal" or "Correct." I want people to spend time outside and find identity in nature. 10% of profits will be donated to charity once Citrine is profitable.
My name is Elias Christian. I was born obsessed with the outdoors and specifically snowboarding. I grew up in Steamboat Colorado training and playing hard. I still snowboard +50 days a year and my love for the sport and the outdoors has only grown since moving to San Diego. This company is based outside of my bedroom, and everything you see is designed, supplied, manufactured, envisioned, and shipped by me. This is my personal brand.
My name is Elias Christian. I was born obsessed with the outdoors and specifically snowboarding. I grew up in Steamboat Colorado training and playing hard. I still snowboard +50 days a year and my love for the sport and the outdoors has only grown since moving to San Diego.
This company is far more than just a energy drink company. This is the start of a movement, a call to action, and a war cry all at once. I want people to break out of there shells, and find their passions via the outdoors.
I see a free world extremely clear through my lens and through my company I will change the world and peoples perception of it. We are corraled into cubicles and taught to comply by those "above us." I plan to flip the script. I want to show people there is a life to be lived outside of what is seen as "Normal" or "Correct." I want people to spend time outside and find identity in nature. 10% of profits will be donated to charity once Citrine is profitable.
Citrine
This company is far more than just a energy drink company. This is the start of a movement, a call to action, and a war cry all at once. I want people to break out of there shells, and find their passions via the outdoors.